10 Tips for Customer Service Automation That Will Change the Way You Deliver Support For example, say a customer needed your product to be compatible with IOS systems. When the customer first opened the case, your product couldn't do that, but now, it's a beta feature that users can request. Rather than hoping they'll see promotions for this feature, the rep who managed the case should reopen the support ticket and notify the customer. This level of personalized support shows a genuine commitment to customer success. It’s also a good idea to take advantage of free trials and demos to see how each...